On-Page SEO : On-page SEO relates to the content on your website.This type of SEO includes:
- Keyword research: Finding the best keywords to target on a page of content
- Content creation: Publishing high-quality content focused on target keywords
- Keyword optimization: Using the target keyword in all the right places and using good meta tag SEO.
Alexa has tools to help with all aspects of on-page SEO. For keyword research and content creation, use our Keyword Difficulty Tool to find relevant, popular, low-competition keywords to target on your site.
Technical SEO : Technical SEO relates to non-content elements of your website:It includes strategies to improve a site’s backend structure and foundation. Technical SEO improves a site’s readability (which makes it easy for search engines to crawl and understand the site)
and provides a good user experience, which helps search engines see that the site is high quality. The types of SEO included in this category relate to :
- Site speed
- Mobile-friendliness
- Indexing
- Crawlability
- Site architecture
- Structured data
- Security
An easy way to check on the state of your technical SEO is by using Alexa’s SEO Audit Tool. Enter your site to
receive a report on the status of multiple technical elements along with instructions for how to resolve issues if you have any.
Off-Site SEO :Off-page SEO techniques help strengthen the influence and relationship your website has with other websites.:
- It includes strategies to build a website’s reputation and authority.
- These factors help search engines see that a website is an ideal search result because it is from a reputable, reliable, trusted source.
- Most off-site SEO relates to high–quality backlinks. A large volume of links pointing to your site from relevant, authoritative sites shows search engines that your site is valuable and established.
- You can gain these trust signals through a variety of link building and guest posting tactics.
Google Maps :Google Maps is a Web-based service that provides detailed information about geographical
regions and sites around the world. In addition to conventional road maps, Google Maps offers
aerial and satellite views of many places. In some cities, Google Maps offers street views comprising photographs taken from vehicles.
Google Maps offers several services as part of the larger Web application, as follows:
- A route planner offers directions for drivers, bikers, walkers,
and users of public transportation who want to take a trip from one specific location to another.
- The Google Maps application program interface (API) makes it possible for Web site administrators
to embed Google Maps into a proprietary site such as a real estate guide or community service page.
- Google Maps for Mobile offers a location service for motorists that utilizes the Global Positioning System
(GPS) location of the mobile device (if available) along with data from wireless and cellular networks.
- Google Street View enables users to view and navigate through horizontal and vertical panoramic street
level images of various cities around the world.
